In 2023, the Maryland Lottery celebrated its 50th anniversary. To commemorate the occasion, they wanted to hold a summer-long Cash Bash, culminating in a $50,000 prize drawing at the Maryland State Fair. I wrote the copy for the website, video, social posts, and all other campaign materials. Additionally, I selected the talent and directed the voiceover recording for the video spots.
This was the largest undertaking in my time writing for the Lottery, but I have also written for many of their other campaigns, such as Home Run Riches 2023, Responsible Gaming, and more.
